--- title: "Pacco vs Pic-Time: the automation question for 2026" description: "Pic-Time's store automations against Pacco's delivery-first model: pricing, EU posture, RAW support, and who should pick which in 2026." author: "Pacco" date: 2026-06-12T00:00:00.000Z locale: en tags: ["comparison", "pic-time"] reading_time: 5 min canonical: https://pacco.studio/en/blog/pacco-vs-pic-time/ --- # Pacco vs Pic-Time: the automation question for 2026 _Pacco · June 12, 2026 · 5 min read_ > Pic-Time's store automations against Pacco's delivery-first model: pricing, EU posture, RAW support, and who should pick which in 2026. Pic-Time's pitch is genuinely seductive: while you sleep, the platform sells. An abandoned cart triggers a flash-sale email at 2am. A gallery turns one year old and the couple gets an anniversary promotion. Mother's Day arrives and a campaign you never wrote goes out to every past client. If you're weighing Pic-Time against Pacco, you're really choosing between two ideas of what a gallery platform is for: a storefront that keeps marketing your archive, or a delivery tool that gets the work to your couple cleanly and gets out of the way. We make Pacco, so read accordingly. What we can promise is the same deal as our [Pixieset comparison](/en/blog/pacco-vs-pixieset/): sourced claims, named trade-offs, and a straight answer about who should pick the other product. ## At a glance | Feature | Pacco | Pic-Time | | ----------------------------- | ------------------------------ | ----------------------------------------- | | Per-photo sales | ✔ (built into delivery) | ✔ (store packages, per-photo pricing) | | Native RAW upload | ✔ | ✘ (JPEG, GIF, MP4, MOV) | | Custom domain | Pro (middle tier) | Professional and Advanced plans | | EU data residency | ✔ (Brussels controller) | Multi-region incl. EU (Israeli company) | | French UI for photographers | ✔ | Machine-translated dashboard | | Marketing automations | ✘ | ✔ (cart, anniversary, holiday campaigns) | | Client mobile app | ✘ | ✔ (native iOS and Android) | | Print store / lab integration | ✘ | ✔ (30+ labs, Europe included) | | Free tier | ✔ (100 galleries, 5 GB) | ✔ (10 GB, reduced to 3 GB after 6 months) | | Years in market | New | Since 2010 | ## What this comparison covers Two client-gallery platforms for working photographers, both with upload, branding, sharing, proofing, and sales. The difference in emphasis is unusually clear-cut: Pic-Time is the most sales-automated platform in this category, and Pacco is deliberately not. So this comparison spends its time where the decision actually lives: what the automation engine is worth to your studio, and what you trade for it. Not covered: album design software, CRMs, or full website builders. Pic-Time ships AI album tools and site features we won't evaluate deeply here; if those drive your decision, test them directly. > [!NOTE] > Pic-Time prices and plan limits change. Every Pic-Time claim in this article links to their public pricing page or help center, checked on 2026-06-12. Verify against the live pages before deciding. ## Where Pacco wins **RAW upload.** Pic-Time galleries accept JPEG, GIF, MP4 and MOV ([file types](https://help.pic-time.com/en/articles/9236810-what-media-types-can-i-add-to-a-gallery), checked 2026-06-12). Pacco accepts RAW files from Canon, Nikon, Sony and the rest natively, with previews generated in the background. If your delivery includes originals, that difference is structural, not cosmetic. **EU posture as the default, not an option.** Pic-Time is honest and serious about GDPR: compliant since May 2018, with data distributed across EU, US and Australian regions and EU representatives in Vienna and London ([privacy policy](https://www.pic-time.com/legal/privacy-policy)). Pacco goes further by being European to begin with: the company answering for your data sits in Brussels, the photos themselves never leave EU object storage (Cloudflare R2), and everything around them, from the Bunny CDN to the cookieless Pirsch analytics, is European too. For a French or German studio that wants the boring answer to "where is my clients' data", the boring answer is here. **French for the photographer, not just the client.** Pic-Time's client galleries offer native French, but the photographer dashboard is translated by machine ([language settings](https://help.pic-time.com/en/articles/7926223-how-do-i-change-the-language-of-the-galleries)). Pacco ships French and English end to end, written by people. You spend hundreds of hours a year in this tool; the language it speaks to you matters. **A free tier that stays put.** Pic-Time's free plan starts at 10 GB and drops to 3 GB after six months ([their explanation](https://help.pic-time.com/en/articles/9210592-why-has-my-free-plan-storage-been-reduced-to-3gb), checked 2026-06-12). Pacco's free tier is 100 galleries and 5 GB, and it stays that way. Theirs starts bigger; ours doesn't shrink. ## Where Pic-Time wins **The automated store, full stop.** Abandoned-cart flash sales, anniversary gifts, holiday campaigns, early-bird offers: Pic-Time runs four families of automated sales campaigns and reports an average 5x lift in print sales from the top three ([marketing automation](https://blog.pic-time.com/blog/marketing-automation)). Pacco has nothing comparable, and that is a deliberate product choice, not a roadmap item we're hiding. If post-delivery revenue is a pillar of your business, this section may decide the comparison by itself. **Print fulfillment with real European depth.** Over 30 partner labs across the US, Canada, Europe, the UK and Australia, including European houses like Floricolor and UK-based Henley Albums, with fully automated routing ([lab list](https://blog.pic-time.com/print-labs/)). Pacco has no print lab integration today. **Native mobile apps on both sides.** Pic-Time ships real iOS and Android apps for photographers and clients, with uploads, notifications and download controls ([App Store](https://apps.apple.com/us/app/pic-time/id1434304532)). Pacco galleries are excellent in a mobile browser, but there is no app icon to install. **AI in places clients actually touch.** Selfie-match search, object and narrative search inside galleries, AI album drafts ([AI gallery search](https://www.pic-time.com/features/ai-powered-gallery-search)). Whether you want this is taste; that it works is no longer in question. **Sixteen years of product.** Founded in 2010, with native HoneyBook, Studio Ninja and Lightroom Classic integrations ([integrations](https://help.pic-time.com/en/articles/10713882-what-platforms-does-pic-time-integrate-with)). Pacco is newer, smaller, and integrates with less. ## Pricing in EUR Pic-Time publishes USD pricing only: Free, Beginner at $7/month, Professional at $21/month, Advanced at $42/month on annual billing, as of 2026-06-12 ([pricing](https://www.pic-time.com/pricing/client-delivery-suite)). Their store can charge your clients in EUR, but your subscription is quoted in dollars; check the rate and any FX fees your card adds. Pacco prices in EUR. EU consumers see VAT-inclusive prices, EU businesses with a VAT ID get reverse-charge invoices. Pro is €15/month with the custom domain and proofing; Studio is €39/month with unlimited storage. The like-for-like note: a custom domain on Pic-Time starts at their Professional plan ($21/month annual), on Pacco at €15. ## Migration friction There is no Pic-Time importer today; this is a real Pacco gap. Moving means re-uploading from your local archive (faster than downloading from any platform), recreating branding, and re-sharing links. One active wedding: an afternoon. A decade of automated-store history, campaign templates and lab price sheets: a genuine project, and the automations themselves have no Pacco equivalent to migrate to. ## Who should pick Pic-Time over Pacco - **Studios whose revenue leans on automated print and product sales.** If abandoned-cart and anniversary campaigns would run against a large active archive, Pic-Time's engine likely pays its own subscription. Pacco cannot replace it. - **Photographers whose clients expect a native app**, or who want AI search inside every gallery. - **Studios already wired into HoneyBook or Studio Ninja** through Pic-Time's native connections, where rebuilding flow matters more than the platform underneath. For photographers whose galleries are primarily a delivery instrument, who shoot RAW-inclusive packages, who work in French, or who want their clients' data resident in the EU by default, Pacco is the simpler, quieter, more European answer. [The free tier](/en/pricing/) is the easiest way to feel the difference.